Week 10 EOC: What I will do to get my project noticed.

For final project I am willing to go to great lengths to get it noticed. If this were going to be a real advertisement, I would be putting the ad everywhere. It will go on Buses, billboards, and benches. It will be everywhere. I want to make sure everyone around knows that oshkosh is the best around. I want my product to be seen as I see it, the best. People will notice it and they will start buying and then they will tell their friends. You can do promotions like if you spend so much money you get a free outfit or a free bag, gift cards etc. It gets people in your store and once they get in there they will realize how much they love the product and will be convinced to buy more. I am confident in this product and the success it will have in its future. I want this product to succeed and I want to be the person behind the success of this product to be me. This advertisement will get noticed because I am willing to do all it takes to get it noticed and get the knowledge out there that I can to make it what its worth. This ad represents my company and who I am working for. This will hopefully bring other companies to my business, and we can together make other companies as successful as they can be. I will not stop at half way I will take them all the way and they will get as much as they can from me, and I will still not stop there.

Week 9: EOC Creative Content

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For the creative content of my final project I am going to be doing a photograph. I am creating a campaign for a clothing brand, so I want to showcase the clothes in the best way possible. I am thinking of doing a campaign that will be a sort of series, the company doesn’t just sell boys or girls clothes they sell both and I want to make sure that I don’t imply that its just one or the other. Hence the reason behind the two different ads. One with a girl and one with a boy.  The little girl could be having a tea party or a picnic outside, the boy could be getting into the dirt or catching bugs. Either way each gender will be displaying what they do best, girls are little princesses and boys are noise with dirt on it. They will both be posed perfectly for adding copy she will be to either the left or the right, or the top or bottom of the composition. Leaving a lot of negative space is perfect for throwing in that slogan or the icon of the company.  I want to use a good contrast of color and I don’t want the colors to be very vibrant I want everything to look a little vintage maybe even a very contrasted black and white with a touch of grain added to get that old time feel. I want everyone to be able to connect with this ad. The older people like the parents will feel connected because they wore these clothes when they were young, the kids will feel connected because the kids pictured do the same things they do at their age. The target market is moms, so the photo should reach out and grab their attention. That is what I intend to do.

Week 8 EOC: Slogan

My slogan is "The only brand they will ever wear"

#1:
      The only brand they will ever wear.
#2:
      The only brand they will ever wear.
#3:
      The only brand they will ever wear.
#4:
     The only brand they will ever wear.
#5:
     The only brand they will ever wear.
#6:
       The only brand they will ever wear.
#7: 
     The only brand they will ever wear.
#8:
      The only brand they will ever wear. 
#9:
      The only brand they will ever wear.   
#10:
       The only brand they will ever wear.       
    

Week 7: EOC Pitch

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Oshkosh B'Gosh is a company that started in the 1800's and all they sold was overalls. Their major sales gimmick was that they will have overalls to fit anyone of any size. Now 118 years later they only have children's clothing. They also own the other childrens clothing company Carter’s. I have personal experience with the brand and their clothes have definitely held up to quite a bit of stress.  My idea for a new sales advertisement would be a little girl or boy or both wearing their clothing and showing how durable their clothes are. They can get extremely dirty and be washed a million times and still hold up and not deter the quality of the pieces at all. Parents love the brand, they can trust it. More than likely every parent who buys their clothes for their kids, wore them as a child. That is why they trust the brand and want their kids to wear it themselves. They know the quality is there and as a parents I know that I don’t want to have to buy ten different pairs of pants so that they don’t all get ruined. I love the convenience of buying just a few pairs and not having to throw them away because they have holes in them. These clothes can be passed from generation to generation. Not much changes in the style of jeans especially for little boys. Jeans are jeans, nothing major about that. More and more families have more than one child and if they have the opportunity to pass down clothes they will be thrilled. These clothes are kid tough. Another advertising idea would be a photograph of a little kid playing outside just having a good time and style it to be a little older it will make the parents reminisce about their childhood and how much fun they had playing. Then they will see that it is for Oshkosh and they will think wow those clothes ARE durable and they will want to buy them and have their children wear them.

Week 6: EOC "Naugahyde"

Naugahyde is the American made fake leather. If you cover your chairs with it, you will have a nicer looking chair and you will also get a doll that matched that big guy there. Today Naugahyde is known as pleather, fake leather. Its easier to clean up messes that your kids have made, and it doesn’t wear as fast as regular fabric. Now so many different things are made from pleather, clothes, car seats, and many other things. Not a bad invention, real leather was much more expensive when this was invented, today not so much. Still a good invention seeing as how leather goods can run a little higher in price over Naugahyde.













Picture from :
http://www.atticpaper.com/proddetail.php?prod=1967-uniroyal-naugahyde-ad-nauga-doll

Week 5 Midterm Blog Superbowl Ads

Doritos 3-D Super bowl Commercial 1998 I remember watching this commercial when I was a kid, I may not have been very old but still remember it being on tv. The commercial was produced for Doritos, a chip brand. They just so happen to be cheesy and delicious. They were advertising a new chip they were releasing soon called Doritos 3-D. Where were they advertising this? On the television of course. They aired this during the Super Bowl in 1998. They chose this specific time because of all the viewers that would be tuned in and basically everyone knows that majority of people watch the super bowl for the commercials not the game. They showed a couple of guys sitting at the Laundromat eating their new Doritos when this very gorgeous woman walks in to do her laundry and they think they can impress her by catching them in their mouth in creative ways. They get her attention but not the way they thought. She walks over and takes their bag and dumps the whole thing out into a dryer puts it on spin and opens the door, then proceeds to catch them in some seriously innovative ways. She was doing back flips and going all over the place and catching these. Resulting in the guys sitting there with their jaws basically on the floor. The ad got men’s attention because they used an attractive woman, it got women’s attention because it showed her to not be phased by guys used and that a woman can show up a man any day, in a humorous way. They got people looking for them at the store by ending the ad with a picture of the bag and underneath is said the words “Coming Soon.” That alone gets me interested enough to start checking the grocery store shelves.

Week 4: EOC Womens Role in Contemporary Advertising

Advertising has changed a lot from the 1950’s to today. Today women are made to feel insecure about themselves based on what they see in magazines. Women today want to have these beautiful designer clothes and accessories. When they see them in magazines they are pictured on these stick thin women that are usually no bigger than a “00”. When the national average size woman is a 16, it doesn’t make them feel good about themselves when what they want is aimed at women more than half their size.

 This advertisement from Im guessing the early 1950’s is talking about gaining weight. Back in those times no one wanted a woman who was all skin and bones. They wanted someone with a little meat on them. I think its fantastic.

This advertisement is so powerful, receiving it as a woman. This woman has little to no makeup on, she has faded marks on her face designating where cosmetic surgery is recommended and it says “Life is too short to spend it hating your body.” That is so empowering. So many girls today are developing eating disorders in an attempt to become that “perfect” girl. Instead of succeeding they get very sick and sometimes even die from trying so hard. Its tough to grow up in the views of todays society. I wish it were different and more like it was back in the 50’s and 60’s. People weren’t so judgmental about how a woman looked and everyone was just accepted the way they were, no questions or comments of any kind. It is a shame how girls have to grow up and what role models they have to look up to. Its bad enough that girls my age and older women have self esteem issues and they really shouldn’t, women should be able to be comfortable with who they are and how they look, inside and out.

img 1source:  http://kelownawomensshelter.blogspot.com/

img 2 source:  http://jlmjjh.wordpress.com/tag/real-women/

Week 3: EOC Tobacco Advertisement

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Today you don’t see very many advertisements for a tobacco company that are good. Most tobacco ads you see today are about how bad it is for you. Of course its bad for you, but people still don’t care and still smoke. If you were to go out on the street and ask people why they smoke majority of the older generations will tell you they smoke because they have been smoking for majority of their life, younger people will tell you its because they just do and they like it. So honestly there is no real reason that people smoke, they just do.

           

·  Determine the scenario: What happens in this frame?

·  What is the setting? What are the conditions?

·  Who are the people or groups?

·  What is their point of view around this specific experience?

·  What are their goals?

·  What are their assumptions? What are their perceptions?

·  Are there conflicts? Is there cooperation?

·  What are the outcomes?

This particular ad is for Lucky Strike Cigarettes. This ad was used during 1929 and for how long is undisclosed.  This ad features a woman with her makeup done up, making her seem beautiful. They are telling you that to stay slim you can grab a Luck Strike and it will help you resist sweets, and as everyone knows sweets can help you gain weight. They are using the phrase “It’s toasted” anyone today knows that something toasted is better than something sweet or deep fried.









I got the picture of this ad from this site here:
http://elane.stanford.edu/images/exhibits/tobacco/luckystrike/girlancientprejudiceremovedL.jpg

Week 2: EOC Questionable Ethics Advertisements

An advertisement for plastic wrap. It states “You see so many good things in Du Pont Cellophane” It says you see good things and it has three babies sitting behind it. Plastic wrap is clearly something you want to keep away from your children because of chances of suffocation. In a way this ad is saying that it is okay for your children to be around it and play with it. Things are much different now than they were at the time of this ad, there are so many dangers. There are many organizations and groups now that would put up such a fight with this ad. Times have definitely changed.

 

This advertisement is promoting smoking. This was produced at a time when smoking wasn’t a major deal, everyone did it. With the cigarette advertised you get more puffs for your money. Today the only ads you see for a cigarette is turning it down, telling you how horrible it is for you to smoke. This ad was definitely around at a time when no one knew or cared about the effects this would have on you. It is telling you that it is cool to smoke, and that it is pleasurable. The girl in the picture looks like she is having a really good time. This ad wouldn’t make it past the thought process of todays society.

 

An older advertisement for Coke. As stated the woman pictured is inviting you over for a coke, something to drink. The look on her face simply implies otherwise. She is giving you a seductive stare, trying to lure you to her house for  maybe something a little more. This is definitely directed towards men. As a woman I would be turned off form buying coke for this. I have been turned off from buying Carls Jr. for their seductive ads with women eating burgers in a sexy way. This ad is very well done, in a time when every one was a little more fun and carefree. I like it, it just doesn’t make me want to buy the product.

Week 1 EOC: Volkswagon Lemon

The Volkswagen ad “Lemon” is very well known. But has anyone ever asked why? I have, and today I am going to try my best and answer. The word lemon was used to describe a “crappy” car. During inspection the car was rejected because of a strip on the dashboard. Thus the word lemon came into play. The man who created this ad was pitched by the advertising company, Doyle Dane Bernbach. They used this tactic of making fun of themselves to help sell more cars. They were pitched the idea to do something that other companies were not doing.

 “No point in showing you the 1962 Volkswagen” “It looks the same.”

 “This ad was not a lemon.”

 “The car was a product of war”

The car being produced did not change from year to year like all the other cars being made in America did. This car was produced in Germany and was staying the same. I guess they used the phrase “If it ain’t broke, don’t fix it.” They used this remaining style to their advantage and made their ads even more simple. This time instead of only providing a small picture of the car and one to three words, it was just words. The headline was “No point in showing you the 1962 Volkswagen.” “It looks the same.” This ad was simple and to the point. They used a lot of negative space which was of valuable cost, yet they still produced the ad. Why? Because it was working. They came out with an ad following the infamous “Lemon.” Ad that read “This ad was not a lemon.” It explained how many checks a car goes through before they are able to proceed with production. “This car was a product of war” This car was being marketed only 15 years after World War 2 during which the Holocaust took place. The ad was created by a Jewish agency for a German product. A product which was created by Hitler.