For the creative content of my final project I am going to
be doing a photograph. I am creating a campaign for a clothing brand, so I want
to showcase the clothes in the best way possible. I am thinking of doing a
campaign that will be a sort of series, the company doesn’t just sell boys or
girls clothes they sell both and I want to make sure that I don’t imply that
its just one or the other. Hence the reason behind the two different ads. One
with a girl and one with a boy. The
little girl could be having a tea party or a picnic outside, the boy could be
getting into the dirt or catching bugs. Either way each gender will be
displaying what they do best, girls are little princesses and boys are noise
with dirt on it. They will both be posed perfectly for adding copy she will be
to either the left or the right, or the top or bottom of the composition.
Leaving a lot of negative space is perfect for throwing in that slogan or the
icon of the company. I want to use a
good contrast of color and I don’t want the colors to be very vibrant I want
everything to look a little vintage maybe even a very contrasted black and
white with a touch of grain added to get that old time feel. I want everyone to
be able to connect with this ad. The older people like the parents will feel
connected because they wore these clothes when they were young, the kids will
feel connected because the kids pictured do the same things they do at their age.
The target market is moms, so the photo should reach out and grab their
attention. That is what I intend to do.
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