Creative Content

My creative content is a photo ad campaign for Oshkosh B'Gosh. Its a simple picture of a little boy wearing an outfit purchased from their company. The clothes fit well, are well made and can sand up to lots of playing and having a good time.

People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 56

In the slogan for the clothes, it states that they are strong, durable, and long lasting. All of these adjectives are true when it comes to Oshkosh. Their clothes last a long time and can withstand just about anything. I feel like it has a story to tell the viewer, what is this little boy doing whats he about to get into.

A brand or group allows people to connect through common experiences, whether through a social networking site, a community-building Web site, a passed-on link or interconnected functionality, discussion through a broadcast commercial, or simply through membership in a brand community.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 56

Through this picture and all of the elements that it carries, I feel that it helps people create a connection with the clothing that they are going to be putting on their children. When it comes to childrens clothing its not about the label on the back of the shirt or how much money you spent on them, its about how long they are going to last and how long they will be able to wear them. Of course you can go out and buy your newborn baby a $500 shirt but they will outgrow it in a week and get milk stains on it, its not worth it. Buy something that they can wear for a good amount of time, something that you can afford and even use again on future children if you so choose.