My project works in the real world for many reasons. It
creates an emotional connection with the audience because they also wore the
clothes, which makes them want to buy them for their children. Right away they
are connecting with the brand and wanting to buy it. Next they see a child that
they can relate to, he is happy, hes being silly putting his hands in his
pockets, hes having a good time and they can see their children doing the same
thing. They also see that the clothes the company offers are at a reasonable
price and they can be afforded by just about anyone. They will also last a long
time and they can be handed down to other children, another affordable aspect.
Especially with the trend of vintage clothes right now that’s an even better
option.
In an overcrowded, competitive
marketplace, relevant and engaging branding can ensure efficacy for a quality
product, service, group, individual, or commodity. Not only does branding
identify and distinguish, it builds equity (the value of the brand or
group). Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 49
Parents will choose to buy decent
clothes over a lower quality. The price of childrens clothing adds up very
quickly if the parents are finding that they have to replace certain items
every couple of weeks. The lower quality may be cheaper and you can get more
for your money but quantity over quality is never the answer you will always
end up spending more money and getting less use out of what you are buying.
An advertisement (or “ad”) is a
specific message constructed to inform, persuade, promote, provoke, or motivate
people on behalf of a brand or group. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 3
The message is clearly given to the
consumer and they can quickly understand what is being sold and where to get
it. They know what to expect whether they are first time or seasoned buyers. No
matter what their situation or relationship with the brand is they know that
they can buy these at Oshkosh B’Gosh and they know they will last.
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