Promotion

To promote my company I want to utilize my personal skills in photography. I want to create an image that is simple and doesn’t have too much going on to kind of distract the viewer. I want something clean and vintage feeling. To get the vintage feel I will use muted colors and possibly black and white. This will attract customers because these are all elements that people respond well to. 

Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 33

I want something that will stand out against all other companies. I want something that can be all our own, doesn’t have to be drastically changed, maybe something that can be continued throughout all the different seasons. Of course with clothes there are four different seasons to market in a year. Spring, Summer, Fall, and Winter. Although some seasons are similar they are very different clothing wise. In the spring you have cute rain jackets and boots. Then in the summer you have little swim suits and flip flops.  I want to do different scenes for all the different seasons to show that we aren’t just a one item store, you can shop there for all your clothing needs and you will be satisfied. 

Seeing a situation, brand, organization, product, service, or behavior from a different perspective (reversal) can help stimulate ideas. You can use reversal to reframe a problem to stimulate ideas or to see it from a different viewpoint, or reversal may help you to see different ways to define the problem. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 36