Week 7: EOC Pitch

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Oshkosh B'Gosh is a company that started in the 1800's and all they sold was overalls. Their major sales gimmick was that they will have overalls to fit anyone of any size. Now 118 years later they only have children's clothing. They also own the other childrens clothing company Carter’s. I have personal experience with the brand and their clothes have definitely held up to quite a bit of stress.  My idea for a new sales advertisement would be a little girl or boy or both wearing their clothing and showing how durable their clothes are. They can get extremely dirty and be washed a million times and still hold up and not deter the quality of the pieces at all. Parents love the brand, they can trust it. More than likely every parent who buys their clothes for their kids, wore them as a child. That is why they trust the brand and want their kids to wear it themselves. They know the quality is there and as a parents I know that I don’t want to have to buy ten different pairs of pants so that they don’t all get ruined. I love the convenience of buying just a few pairs and not having to throw them away because they have holes in them. These clothes can be passed from generation to generation. Not much changes in the style of jeans especially for little boys. Jeans are jeans, nothing major about that. More and more families have more than one child and if they have the opportunity to pass down clothes they will be thrilled. These clothes are kid tough. Another advertising idea would be a photograph of a little kid playing outside just having a good time and style it to be a little older it will make the parents reminisce about their childhood and how much fun they had playing. Then they will see that it is for Oshkosh and they will think wow those clothes ARE durable and they will want to buy them and have their children wear them.