Week 4: EOC Womens Role in Contemporary Advertising

Advertising has changed a lot from the 1950’s to today. Today women are made to feel insecure about themselves based on what they see in magazines. Women today want to have these beautiful designer clothes and accessories. When they see them in magazines they are pictured on these stick thin women that are usually no bigger than a “00”. When the national average size woman is a 16, it doesn’t make them feel good about themselves when what they want is aimed at women more than half their size.

 This advertisement from Im guessing the early 1950’s is talking about gaining weight. Back in those times no one wanted a woman who was all skin and bones. They wanted someone with a little meat on them. I think its fantastic.

This advertisement is so powerful, receiving it as a woman. This woman has little to no makeup on, she has faded marks on her face designating where cosmetic surgery is recommended and it says “Life is too short to spend it hating your body.” That is so empowering. So many girls today are developing eating disorders in an attempt to become that “perfect” girl. Instead of succeeding they get very sick and sometimes even die from trying so hard. Its tough to grow up in the views of todays society. I wish it were different and more like it was back in the 50’s and 60’s. People weren’t so judgmental about how a woman looked and everyone was just accepted the way they were, no questions or comments of any kind. It is a shame how girls have to grow up and what role models they have to look up to. Its bad enough that girls my age and older women have self esteem issues and they really shouldn’t, women should be able to be comfortable with who they are and how they look, inside and out.

img 1source:  http://kelownawomensshelter.blogspot.com/

img 2 source:  http://jlmjjh.wordpress.com/tag/real-women/