Week 5 Midterm Blog Superbowl Ads

Doritos 3-D Super bowl Commercial 1998 I remember watching this commercial when I was a kid, I may not have been very old but still remember it being on tv. The commercial was produced for Doritos, a chip brand. They just so happen to be cheesy and delicious. They were advertising a new chip they were releasing soon called Doritos 3-D. Where were they advertising this? On the television of course. They aired this during the Super Bowl in 1998. They chose this specific time because of all the viewers that would be tuned in and basically everyone knows that majority of people watch the super bowl for the commercials not the game. They showed a couple of guys sitting at the Laundromat eating their new Doritos when this very gorgeous woman walks in to do her laundry and they think they can impress her by catching them in their mouth in creative ways. They get her attention but not the way they thought. She walks over and takes their bag and dumps the whole thing out into a dryer puts it on spin and opens the door, then proceeds to catch them in some seriously innovative ways. She was doing back flips and going all over the place and catching these. Resulting in the guys sitting there with their jaws basically on the floor. The ad got men’s attention because they used an attractive woman, it got women’s attention because it showed her to not be phased by guys used and that a woman can show up a man any day, in a humorous way. They got people looking for them at the store by ending the ad with a picture of the bag and underneath is said the words “Coming Soon.” That alone gets me interested enough to start checking the grocery store shelves.