Week 4: EOC Womens Role in Contemporary Advertising

Advertising has changed a lot from the 1950’s to today. Today women are made to feel insecure about themselves based on what they see in magazines. Women today want to have these beautiful designer clothes and accessories. When they see them in magazines they are pictured on these stick thin women that are usually no bigger than a “00”. When the national average size woman is a 16, it doesn’t make them feel good about themselves when what they want is aimed at women more than half their size.

 This advertisement from Im guessing the early 1950’s is talking about gaining weight. Back in those times no one wanted a woman who was all skin and bones. They wanted someone with a little meat on them. I think its fantastic.

This advertisement is so powerful, receiving it as a woman. This woman has little to no makeup on, she has faded marks on her face designating where cosmetic surgery is recommended and it says “Life is too short to spend it hating your body.” That is so empowering. So many girls today are developing eating disorders in an attempt to become that “perfect” girl. Instead of succeeding they get very sick and sometimes even die from trying so hard. Its tough to grow up in the views of todays society. I wish it were different and more like it was back in the 50’s and 60’s. People weren’t so judgmental about how a woman looked and everyone was just accepted the way they were, no questions or comments of any kind. It is a shame how girls have to grow up and what role models they have to look up to. Its bad enough that girls my age and older women have self esteem issues and they really shouldn’t, women should be able to be comfortable with who they are and how they look, inside and out.

img 1source:  http://kelownawomensshelter.blogspot.com/

img 2 source:  http://jlmjjh.wordpress.com/tag/real-women/

Week 3: EOC Tobacco Advertisement

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Today you don’t see very many advertisements for a tobacco company that are good. Most tobacco ads you see today are about how bad it is for you. Of course its bad for you, but people still don’t care and still smoke. If you were to go out on the street and ask people why they smoke majority of the older generations will tell you they smoke because they have been smoking for majority of their life, younger people will tell you its because they just do and they like it. So honestly there is no real reason that people smoke, they just do.

           

·  Determine the scenario: What happens in this frame?

·  What is the setting? What are the conditions?

·  Who are the people or groups?

·  What is their point of view around this specific experience?

·  What are their goals?

·  What are their assumptions? What are their perceptions?

·  Are there conflicts? Is there cooperation?

·  What are the outcomes?

This particular ad is for Lucky Strike Cigarettes. This ad was used during 1929 and for how long is undisclosed.  This ad features a woman with her makeup done up, making her seem beautiful. They are telling you that to stay slim you can grab a Luck Strike and it will help you resist sweets, and as everyone knows sweets can help you gain weight. They are using the phrase “It’s toasted” anyone today knows that something toasted is better than something sweet or deep fried.









I got the picture of this ad from this site here:
http://elane.stanford.edu/images/exhibits/tobacco/luckystrike/girlancientprejudiceremovedL.jpg

Week 2: EOC Questionable Ethics Advertisements

An advertisement for plastic wrap. It states “You see so many good things in Du Pont Cellophane” It says you see good things and it has three babies sitting behind it. Plastic wrap is clearly something you want to keep away from your children because of chances of suffocation. In a way this ad is saying that it is okay for your children to be around it and play with it. Things are much different now than they were at the time of this ad, there are so many dangers. There are many organizations and groups now that would put up such a fight with this ad. Times have definitely changed.

 

This advertisement is promoting smoking. This was produced at a time when smoking wasn’t a major deal, everyone did it. With the cigarette advertised you get more puffs for your money. Today the only ads you see for a cigarette is turning it down, telling you how horrible it is for you to smoke. This ad was definitely around at a time when no one knew or cared about the effects this would have on you. It is telling you that it is cool to smoke, and that it is pleasurable. The girl in the picture looks like she is having a really good time. This ad wouldn’t make it past the thought process of todays society.

 

An older advertisement for Coke. As stated the woman pictured is inviting you over for a coke, something to drink. The look on her face simply implies otherwise. She is giving you a seductive stare, trying to lure you to her house for  maybe something a little more. This is definitely directed towards men. As a woman I would be turned off form buying coke for this. I have been turned off from buying Carls Jr. for their seductive ads with women eating burgers in a sexy way. This ad is very well done, in a time when every one was a little more fun and carefree. I like it, it just doesn’t make me want to buy the product.

Week 1 EOC: About Me

Photography is an art that you can admire to experience how the artist sees. They are a visual artwork, that can transform something minuscule and turn it into something spectacular. Ansel Adams a famous landscape photographer, at one time said “A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” A photographer sees the world through the lens. Constantly changing the angles and their surroundings. Someone who always tries to make a scene absolutely beautiful. Through photography we document just about everything we can. Everything, vastly covers things from a night out with friends to your wedding day, or even the birth of your child. Pictures can be a form of transportation, especially when used in social media. Just because of social media I have been able to experience a full family Christmas, something that hasn’t happened in years. People can post baby pictures, take a stroll down memory lane, and even discover something new. Through photography I am going to have a business where I can help people capture these moments because this is what I am passionate about, and have been for a very long time.

Week 1 EOC: Volkswagon Lemon

The Volkswagen ad “Lemon” is very well known. But has anyone ever asked why? I have, and today I am going to try my best and answer. The word lemon was used to describe a “crappy” car. During inspection the car was rejected because of a strip on the dashboard. Thus the word lemon came into play. The man who created this ad was pitched by the advertising company, Doyle Dane Bernbach. They used this tactic of making fun of themselves to help sell more cars. They were pitched the idea to do something that other companies were not doing.

 “No point in showing you the 1962 Volkswagen” “It looks the same.”

 “This ad was not a lemon.”

 “The car was a product of war”

The car being produced did not change from year to year like all the other cars being made in America did. This car was produced in Germany and was staying the same. I guess they used the phrase “If it ain’t broke, don’t fix it.” They used this remaining style to their advantage and made their ads even more simple. This time instead of only providing a small picture of the car and one to three words, it was just words. The headline was “No point in showing you the 1962 Volkswagen.” “It looks the same.” This ad was simple and to the point. They used a lot of negative space which was of valuable cost, yet they still produced the ad. Why? Because it was working. They came out with an ad following the infamous “Lemon.” Ad that read “This ad was not a lemon.” It explained how many checks a car goes through before they are able to proceed with production. “This car was a product of war” This car was being marketed only 15 years after World War 2 during which the Holocaust took place. The ad was created by a Jewish agency for a German product. A product which was created by Hitler.