Week 11: Final Evaluation

The experience I have had in this classroom has been one of a kind. The teacher has an obvious passion for what he is sharing with us. That makes things easier as a student because I am learning genuine information. I have gained a larger knowledge for the world of advertising and it makes me even more interested to learn more. I like the use of blogs and twitter for the homework, it makes things easier for me to get them done. I don’t always have time to get them done during the day and it makes it easier to do it at night.  This is a field that I have always been interested in and now I am even more so.  I think that I am doing fairly well in this class, I have not been here every week due to personal reasons and I think that has reflected some in my final grade. I feel that I deserve an A for all the work that I have put into everything I have done for this class. I am also taking into consideration the days I have missed I think a B would suffice. However, taking into consideration that I misunderstood the instructions for the final project in the part of the quotations that come from the book I feel that I deserve a low C. I take complete responsibility for my actions and what I did and I definitely expect that to reflect in my final grade. I expect everything to be fairly graded and would not expect anything less.

Week 10 EOC: What I will do to get my project noticed.

For final project I am willing to go to great lengths to get it noticed. If this were going to be a real advertisement, I would be putting the ad everywhere. It will go on Buses, billboards, and benches. It will be everywhere. I want to make sure everyone around knows that oshkosh is the best around. I want my product to be seen as I see it, the best. People will notice it and they will start buying and then they will tell their friends. You can do promotions like if you spend so much money you get a free outfit or a free bag, gift cards etc. It gets people in your store and once they get in there they will realize how much they love the product and will be convinced to buy more. I am confident in this product and the success it will have in its future. I want this product to succeed and I want to be the person behind the success of this product to be me. This advertisement will get noticed because I am willing to do all it takes to get it noticed and get the knowledge out there that I can to make it what its worth. This ad represents my company and who I am working for. This will hopefully bring other companies to my business, and we can together make other companies as successful as they can be. I will not stop at half way I will take them all the way and they will get as much as they can from me, and I will still not stop there.

Week 9: EOC Creative Content

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For the creative content of my final project I am going to be doing a photograph. I am creating a campaign for a clothing brand, so I want to showcase the clothes in the best way possible. I am thinking of doing a campaign that will be a sort of series, the company doesn’t just sell boys or girls clothes they sell both and I want to make sure that I don’t imply that its just one or the other. Hence the reason behind the two different ads. One with a girl and one with a boy.  The little girl could be having a tea party or a picnic outside, the boy could be getting into the dirt or catching bugs. Either way each gender will be displaying what they do best, girls are little princesses and boys are noise with dirt on it. They will both be posed perfectly for adding copy she will be to either the left or the right, or the top or bottom of the composition. Leaving a lot of negative space is perfect for throwing in that slogan or the icon of the company.  I want to use a good contrast of color and I don’t want the colors to be very vibrant I want everything to look a little vintage maybe even a very contrasted black and white with a touch of grain added to get that old time feel. I want everyone to be able to connect with this ad. The older people like the parents will feel connected because they wore these clothes when they were young, the kids will feel connected because the kids pictured do the same things they do at their age. The target market is moms, so the photo should reach out and grab their attention. That is what I intend to do.

Week 8 EOC: Slogan

My slogan is "The only brand they will ever wear"

#1:
      The only brand they will ever wear.
#2:
      The only brand they will ever wear.
#3:
      The only brand they will ever wear.
#4:
     The only brand they will ever wear.
#5:
     The only brand they will ever wear.
#6:
       The only brand they will ever wear.
#7: 
     The only brand they will ever wear.
#8:
      The only brand they will ever wear. 
#9:
      The only brand they will ever wear.   
#10:
       The only brand they will ever wear.       
    

Analysis of Project in the Real World

My project works in the real world for many reasons. It creates an emotional connection with the audience because they also wore the clothes, which makes them want to buy them for their children. Right away they are connecting with the brand and wanting to buy it. Next they see a child that they can relate to, he is happy, hes being silly putting his hands in his pockets, hes having a good time and they can see their children doing the same thing. They also see that the clothes the company offers are at a reasonable price and they can be afforded by just about anyone. They will also last a long time and they can be handed down to other children, another affordable aspect. Especially with the trend of vintage clothes right now that’s an even better option.

In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group).  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 49

Parents will choose to buy decent clothes over a lower quality. The price of childrens clothing adds up very quickly if the parents are finding that they have to replace certain items every couple of weeks. The lower quality may be cheaper and you can get more for your money but quantity over quality is never the answer you will always end up spending more money and getting less use out of what you are buying.

An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 3

The message is clearly given to the consumer and they can quickly understand what is being sold and where to get it. They know what to expect whether they are first time or seasoned buyers. No matter what their situation or relationship with the brand is they know that they can buy these at Oshkosh B’Gosh and they know they will last.

Creative Content

My creative content is a photo ad campaign for Oshkosh B'Gosh. Its a simple picture of a little boy wearing an outfit purchased from their company. The clothes fit well, are well made and can sand up to lots of playing and having a good time.

People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 56

In the slogan for the clothes, it states that they are strong, durable, and long lasting. All of these adjectives are true when it comes to Oshkosh. Their clothes last a long time and can withstand just about anything. I feel like it has a story to tell the viewer, what is this little boy doing whats he about to get into.

A brand or group allows people to connect through common experiences, whether through a social networking site, a community-building Web site, a passed-on link or interconnected functionality, discussion through a broadcast commercial, or simply through membership in a brand community.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 56

Through this picture and all of the elements that it carries, I feel that it helps people create a connection with the clothing that they are going to be putting on their children. When it comes to childrens clothing its not about the label on the back of the shirt or how much money you spent on them, its about how long they are going to last and how long they will be able to wear them. Of course you can go out and buy your newborn baby a $500 shirt but they will outgrow it in a week and get milk stains on it, its not worth it. Buy something that they can wear for a good amount of time, something that you can afford and even use again on future children if you so choose.

Promotion

To promote my company I want to utilize my personal skills in photography. I want to create an image that is simple and doesn’t have too much going on to kind of distract the viewer. I want something clean and vintage feeling. To get the vintage feel I will use muted colors and possibly black and white. This will attract customers because these are all elements that people respond well to. 

Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 33

I want something that will stand out against all other companies. I want something that can be all our own, doesn’t have to be drastically changed, maybe something that can be continued throughout all the different seasons. Of course with clothes there are four different seasons to market in a year. Spring, Summer, Fall, and Winter. Although some seasons are similar they are very different clothing wise. In the spring you have cute rain jackets and boots. Then in the summer you have little swim suits and flip flops.  I want to do different scenes for all the different seasons to show that we aren’t just a one item store, you can shop there for all your clothing needs and you will be satisfied. 

Seeing a situation, brand, organization, product, service, or behavior from a different perspective (reversal) can help stimulate ideas. You can use reversal to reframe a problem to stimulate ideas or to see it from a different viewpoint, or reversal may help you to see different ways to define the problem. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 36