Competitive Analysis

Being a clothing company there are many other companies out there that are considered a competition. There is always someone out there who has similar products for a better price. However, I like to believe that the company I am representing has the best there is. They tend to draw their clients in by sending fliers in the mail, emails, and advertisements on social media web pages. Their advertising tactics may be similar to what my company puts out, but ours stand out because we are the brand that people trust.

Advertising and ethics can coexist. Certainly, public service advertising helps society and is the advertising profession's greatest contribution to the general good, one that cannot be denied or overstated. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 13

Companies can be close in many different ways and still be different. Some of the competition use different suppliers for their material so they get it at a lower price and are able to make a little bit bigger profit but just because they use a cheaper supplier doesn’t mean they get the quality of someone who costs a little bit more. Less is not always more. My company spends a little more money to get higher quality fabrics so that we can ensure that we are sending out the best of our brand and hold up to our reputation.

The act of creating art—painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional art—activates several parts of the brain, sharpens thinking, provokes the mind's associative network, and increases focus to a point where creative thinking can occur. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 40

The competing companies all share the same problem, they do not have the same reputation that we have, we have quality products that last.

Oshkosh B'Gosh: The only brand they will ever wear.

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1.      Traditionally, advertising agencies created advertising and controlled the advertising for brands. Now technology (iMovie, digital video cameras, Pro Tools, and other such tools) makes it possible for regular people—customers, consumers, anyone—to create, both economically and practically, in ways previously available only to advertising professionals.  Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 12

 
Oshkosh is obviously a brand targeted towards moms. They sell childrens clothes. Moms already know that the quality is there, they are use to it and know it will withstand just about anything their kids can put it through. Stains, rips and tears no matter what those clothes will be holding up through just about anything. They can wear them until they grow out of them. Even then some stores carry up to the adult sizes still. This is a brand moms trust and know well. They have worn it themselves and they want their kids to wear it because they know how well made it is. Moms don’t want their childrens clothing to get messed up and all torn to pieces. They want clothes that are going to be worn for as long as possible. They out grow their clothes so fast that you don’t want to have to keep buying the same things for them over and over again just to have them be destroyed. When they buy Oshkosh they aren’t only buying clothes they are also buying the guarantee that they will last, they will hold up to much wear and tear and will hold up to many many washes and then some. That is why Oshkosh is the only brand they will ever want to buy and the only brand they will want their children to wear.

 An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media. Pg. 3

Oshkosh B’Gosh, The only brand they will ever wear.

Week 7: EOC Pitch

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Oshkosh B'Gosh is a company that started in the 1800's and all they sold was overalls. Their major sales gimmick was that they will have overalls to fit anyone of any size. Now 118 years later they only have children's clothing. They also own the other childrens clothing company Carter’s. I have personal experience with the brand and their clothes have definitely held up to quite a bit of stress.  My idea for a new sales advertisement would be a little girl or boy or both wearing their clothing and showing how durable their clothes are. They can get extremely dirty and be washed a million times and still hold up and not deter the quality of the pieces at all. Parents love the brand, they can trust it. More than likely every parent who buys their clothes for their kids, wore them as a child. That is why they trust the brand and want their kids to wear it themselves. They know the quality is there and as a parents I know that I don’t want to have to buy ten different pairs of pants so that they don’t all get ruined. I love the convenience of buying just a few pairs and not having to throw them away because they have holes in them. These clothes can be passed from generation to generation. Not much changes in the style of jeans especially for little boys. Jeans are jeans, nothing major about that. More and more families have more than one child and if they have the opportunity to pass down clothes they will be thrilled. These clothes are kid tough. Another advertising idea would be a photograph of a little kid playing outside just having a good time and style it to be a little older it will make the parents reminisce about their childhood and how much fun they had playing. Then they will see that it is for Oshkosh and they will think wow those clothes ARE durable and they will want to buy them and have their children wear them.

Week 6: EOC "Naugahyde"

Naugahyde is the American made fake leather. If you cover your chairs with it, you will have a nicer looking chair and you will also get a doll that matched that big guy there. Today Naugahyde is known as pleather, fake leather. Its easier to clean up messes that your kids have made, and it doesn’t wear as fast as regular fabric. Now so many different things are made from pleather, clothes, car seats, and many other things. Not a bad invention, real leather was much more expensive when this was invented, today not so much. Still a good invention seeing as how leather goods can run a little higher in price over Naugahyde.













Picture from :
http://www.atticpaper.com/proddetail.php?prod=1967-uniroyal-naugahyde-ad-nauga-doll

Week 5 Midterm Blog Superbowl Ads

Doritos 3-D Super bowl Commercial 1998 I remember watching this commercial when I was a kid, I may not have been very old but still remember it being on tv. The commercial was produced for Doritos, a chip brand. They just so happen to be cheesy and delicious. They were advertising a new chip they were releasing soon called Doritos 3-D. Where were they advertising this? On the television of course. They aired this during the Super Bowl in 1998. They chose this specific time because of all the viewers that would be tuned in and basically everyone knows that majority of people watch the super bowl for the commercials not the game. They showed a couple of guys sitting at the Laundromat eating their new Doritos when this very gorgeous woman walks in to do her laundry and they think they can impress her by catching them in their mouth in creative ways. They get her attention but not the way they thought. She walks over and takes their bag and dumps the whole thing out into a dryer puts it on spin and opens the door, then proceeds to catch them in some seriously innovative ways. She was doing back flips and going all over the place and catching these. Resulting in the guys sitting there with their jaws basically on the floor. The ad got men’s attention because they used an attractive woman, it got women’s attention because it showed her to not be phased by guys used and that a woman can show up a man any day, in a humorous way. They got people looking for them at the store by ending the ad with a picture of the bag and underneath is said the words “Coming Soon.” That alone gets me interested enough to start checking the grocery store shelves.

Week 4: EOC Womens Role in Contemporary Advertising

Advertising has changed a lot from the 1950’s to today. Today women are made to feel insecure about themselves based on what they see in magazines. Women today want to have these beautiful designer clothes and accessories. When they see them in magazines they are pictured on these stick thin women that are usually no bigger than a “00”. When the national average size woman is a 16, it doesn’t make them feel good about themselves when what they want is aimed at women more than half their size.

 This advertisement from Im guessing the early 1950’s is talking about gaining weight. Back in those times no one wanted a woman who was all skin and bones. They wanted someone with a little meat on them. I think its fantastic.

This advertisement is so powerful, receiving it as a woman. This woman has little to no makeup on, she has faded marks on her face designating where cosmetic surgery is recommended and it says “Life is too short to spend it hating your body.” That is so empowering. So many girls today are developing eating disorders in an attempt to become that “perfect” girl. Instead of succeeding they get very sick and sometimes even die from trying so hard. Its tough to grow up in the views of todays society. I wish it were different and more like it was back in the 50’s and 60’s. People weren’t so judgmental about how a woman looked and everyone was just accepted the way they were, no questions or comments of any kind. It is a shame how girls have to grow up and what role models they have to look up to. Its bad enough that girls my age and older women have self esteem issues and they really shouldn’t, women should be able to be comfortable with who they are and how they look, inside and out.

img 1source:  http://kelownawomensshelter.blogspot.com/

img 2 source:  http://jlmjjh.wordpress.com/tag/real-women/

Week 3: EOC Tobacco Advertisement

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Today you don’t see very many advertisements for a tobacco company that are good. Most tobacco ads you see today are about how bad it is for you. Of course its bad for you, but people still don’t care and still smoke. If you were to go out on the street and ask people why they smoke majority of the older generations will tell you they smoke because they have been smoking for majority of their life, younger people will tell you its because they just do and they like it. So honestly there is no real reason that people smoke, they just do.

           

·  Determine the scenario: What happens in this frame?

·  What is the setting? What are the conditions?

·  Who are the people or groups?

·  What is their point of view around this specific experience?

·  What are their goals?

·  What are their assumptions? What are their perceptions?

·  Are there conflicts? Is there cooperation?

·  What are the outcomes?

This particular ad is for Lucky Strike Cigarettes. This ad was used during 1929 and for how long is undisclosed.  This ad features a woman with her makeup done up, making her seem beautiful. They are telling you that to stay slim you can grab a Luck Strike and it will help you resist sweets, and as everyone knows sweets can help you gain weight. They are using the phrase “It’s toasted” anyone today knows that something toasted is better than something sweet or deep fried.









I got the picture of this ad from this site here:
http://elane.stanford.edu/images/exhibits/tobacco/luckystrike/girlancientprejudiceremovedL.jpg